Marketing News

La Roche-Posay’s Immersive Light Installation in New York City Spotlights UV Protection

The exhibition at Edge reinforces the brand's "Every Day Is A Sunscreen Day" campaign.

Edge – one of the highest indoor/outdoor sky decks in the Western Hemisphere – has partnered with skincare brand La Roche-Posay for an immersive light installation spotlighting UV protection called “Shades,” open now through September. “We are proud to partner with Edge on this exciting experience during peak summer season,” said Rachelle Mladjenovic, general manager at La Roche-Posay USA. “Since 2010, La Roche-Posay has proudly supported skin cancer prevention through education on sun-safe b...

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